IF YOU WERE WAITING FOR A SIGN, THIS IS IT.
That business idea that you keep coming back to? There's something there.
Whether you've started an Instagram account for it, maybe had a customer or two, or even just filled a notebook with ideas...it's time to really make it happen.
WHAT IF YOU MADE "SOME DAY" YOUR EVERYDAY?
WOULDN'T IT FEEL GREAT TO:
*Finally* start your business, instead of saying “some day”
Take your big idea and make it a plan
Have clarity and direction (instead of wasting time making the mistakes we did)
Build your credibility and influence (without burning out)
YOU'VE GOT THE DREAM, NOW WE'RE HANDING YOU THE GAME PLAN.
THE BUSINESS BOOTCAMP
BUILD YOUR BUSINESS PLAN & FOOLPROOF MARKETING STRATEGY (IN ONE WEEK OR LESS)
A TWO-PART WORKSHOP TO BLOW YOUR MIND AND FILL YOUR WALLET
In this two-part workshop series, you’ll walk away with the game plan for your business that will take it from budding idea to full blown business — and the tools to execute it.
And so much more.
WALK AWAY WITH:
The business plan worthy of an MBA (that takes you minutes, not days)
A marketing strategy that promotes growth and community (without burning you out)
Our six-figure strategy to establish revenue, costs, channels, & more
Tangible takeaways & homework to make it happen for real
PART ONE: APRIL 20TH 4:30 PM PST
BUILD YOUR BUSINESS STRATEGY
In this 90-minute workshop, we'll get into the nitty gritty of setting up your business for success including revenue streams, costs, resources, and finding your secret sauce.
PART TWO: APRIL 22ND 4:30 PM PST
SOLIDIFY YOUR MARKETING PLAN
In this SECOND 90-minute workshop, we will break down exactly how to grow your audience, serve your community, and sell to your ideal clients.
YOU DON'T NEED A BUSINESS DEGREE, YOU JUST NEED A STRATEGY.
Listen, you're really good at what you do. And the world needs it.
This whole marketing thing? That's what WE'RE really good at. Let us give you the tools to show up, do what you love, and get paid for it.
WORKSHOP ONE: APRIL 20TH 4:30 PM PST
In your first workshop, you're going to learn exactly how to:
Pinpoint and connect with your customer
Build your own recipe to deliver value with your secret sauce (& a clear problem you solve)
Figure out how you'll make money (your revenue streams) and what it will cost to do it
Validate your business plan and identify the key activities (aka where to place your energy)
Leverage your skillsets and resources to grow your business successfully and sustainably
This workshop is all about realizing specifically how you want to set up your business strategically and you'll walk away with a business plan that makes sense for YOU.
BOTH WORKSHOPS INCLUDE:
Tangible next steps for you to follow
Clear homework to make it happen
Workbooks to ensure your success
Live Q&A periods to ask your specific Qs
MARKETING THAT WORKS
WORKSHOP TWO: APRIL 22ND 4:30 PM PST
In your second workshop, you're going to learn exactly how to:
Speak directly to your customers despite the noise online
Build a brand that represents you and actually makes people want to buy from you
Serve your community while growing it even bigger
Put a strategy behind your sales systems so every effort you're putting in is getting you results
Leverage the right online channels for you (we're talking specific email and social media rulebooks!)
Set boundaries and expectations when it comes to showing up
This workshop is all about getting nitty gritty and putting your business out there in a way you know will deliver. You'll walk away with a personalized but tested marketing strategy.
WE'RE NOT YOUR AVERAGE WORKSHOP SERIES
HERE'S WHAT YOU'RE GETTING...
BUSINESS PLAN WORKSHOP
A 90-minute live workshop to find your business strategy and go!
$500 VALUE + UNLIMITED REPLAYS ($150)
INSTAGRAM WORKSHOP REPLAY
Learn Tori's #1 secret to gaining followers without playing the game.
AUDIT YOUR IG GUIDE
Upgrade your Instagram profile and start attracting the right crowd.
A 90-minute live workshop to flesh out your marketing plan with us.
$500 VALUE + UNLIMITED REPLAYS ($150)
MEDIA PITCH TEMPLATE
Reach out to media outlets with the proven template we use.
Fast track your processes by using the exact resources we use.
LIVE Q&A OPPORTUNITIES
Get your specific questions asked and answered on the spot!
EMAIL 101 CLASS REPLAY
Start growing your email list in a way that suits your business (and works!)
FINANCIAL PREP CHECKLIST
Take care of your finances from the start with this prep checklist.
"The way you explain shit makes me feel less incompetent and I really appreciate that. Simple concise and also through. Thank you so much for all the advice!”
- Past workshop attendee
$10 BUCKS SAYS WE'RE COVERING IT
WE BUILT THIS WORKSHOP AS THE RESPONSE TO ALL OF THE QUESTIONS WE GET FROM PEOPLE JUST LIKE YOU LOOKING TO START AND BUILD THEIR BUSINESS.
Should I be on TikTok or Instagram? WE'RE COVERING IT.
Do I even need a formal business plan? WE'RE COVERING IT.
What will my logo look like? WE'RE COVERING IT.
Is growing an email list worth it? WE'RE COVERING IT.
What do I do if my following is stuck? WE'RE COVERING IT.
I'm stressed and confused on next steps...WE'RE COVERING IT.
Why is the algorithm so confusing?! WE'RE COVERING IT.
How do I actually make money?! WE'RE COVERING IT.
Do I need a website? WE'RE COVERING IT.
What platform should I use? WE'RE COVERING IT.
How do I grow my audience? WE'RE COVERING IT.
Where should I be putting my energy? WE'RE COVERING IT.
I see people making six figures...could it ever be me? WE'RE COVERING IT.
Ugh...I'm not making the sales I want. WE'RE COVERING IT.
I don't know if I can do this. WE'RE COVERING IT.
GET IT ALL FOR JUST $297
THE BUSINESS BOOTCAMP: BUILD YOUR BUSINESS PLAN & FOOLPROOF MARKETING STRATEGY (IN ONE WEEK OR LESS)
WALK AWAY WITH:
90-minute Business Fundamentals workshop ($500 value)
90-minute Marketing That Works workshop ($500 value)
Live Q&A in both workshops ($200 value)
Workshop replay: How to build an authentic IG following ($500 value)
Media pitch template ($300)
Workshop replay: How to start serving your email list ($500 value)
Audit your IG guide ($250 value)
Our resource cheatsheet ($50)
Financial prep checklist ($150 value)
Unlimited workshop replays ($300)
CAN'T MAKE THOSE DATES?
Feeling like this is exactly what you need but not available April 20th & 22nd from 4:30 - 6:30 pm pst (7:30 pm - 9:30 pm est)?
We're going to have a lot of fun being there live, but if you can only make one of the dates (or neither *insert super sad face because we miss you already*), trust us when we say it's worth signing up anyway for the replays.
You'll still receive unlimited replays of the workshops & question periods themselves, along with all of the (seriously unreal) other goodies we're throwing in like the Instagram workshop, media pitch template, and email marketing class.
WE'RE GIVING YOU THE FAST PASS WE WISH WE HAD.
When we started our businesses, we were both a couple of kids winging it.
Along the way, we've learned so much about what works (& what doesn't) when it comes to building a business online.
We've both leveraged the power of social media to create long-standing brands and leave the corporate world behind.
At 22 years old, Mal built a global powerlifting apparel brand on a student budget by creating a strong online community and a product strategy that made sense for her niche. Since then, she's built two more multi-six figure businesses using the same framework.
Tori has created an internationally-recognized, Instagram verified personal brand with a community of over 1 million pals and a business model on track to become a seven-figure business in 2021.
WORRIED IT WON'T WORK FOR YOU?
Here's what you can do:
1. Write down your business idea on a paper
2. Write out what's stopping you from building it (or succeeding if you've already started)
3. Ask yourself if 3+ hours with two women who have done it before and a full-on business AND marketing game plan would help you get things moving
If the answer is a hell yes, or maybe even a hopeful maybe, come join us. One week, two workshops, countless resources. This is the toolkit you've been needing.
MEET YOUR INSTRUCTORS
HEY, I'M MALLORY
But you can call me Mal.
When I was 22 I built a global, multi-six figure e-commerce business on a student budget. We were scaling incredible fast but then it happened: I burned out.
I started losing my hair, getting unexplainable rashes all over me, and I didn't even notice I had pneumonia until a doctor heard me trying to catch a breath.
I took the opportunity to refocus on what mattered to me and shift my business to feel more aligned. By age 27 I'd built three six-figure businesses.
Now I help entrepreneurs skip the burnout entirely, work less but actually start earning more (insane, I know), and do it on their OWN terms.
Not only is Mal friendly and funny, but she has a f***ton of experience building relationships and businesses online (and it shows).
HEY, I'M TORI
But you may know me as Her First 100K.
I'm an internationally-recognized money and career expert.
After saving $100,000 at age 25, I quit my corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. I've helped more than one million women negotiate salary, pay off debt, build savings, and invest.
My work has been featured on Good Morning America, the Today Show, the New York Times, TIME, PEOPLE, CNN, New York Magazine, Forbes, BuzzFeed, CNBC, and more.
Tori’s like your meme-queen best friend from college who got her shit together and just wants to help you get yours together too.
WHAT HAS STARTING A BUSINESS DONE FOR US?
10/10 would recommend.
Starting a business and working for ourselves has given us so much.
Since starting Her First $100K and leaving her corporate job, Tori has been able to:
Employ 5 women
Invest over half a million dollars
Speak at the White House and keynote events
Be featured in The New York Times, CNN, Good Morning America, & more
Work from wherever and create real impact for thousands of women
Since diving into entrepreneurship full-time with her first business, Mal has been able to:
Invest in real estate and purchase her first home
Prioritize her health and work the hours she wants
Speak on large-scale stages and inspire thousands to level up their businesses
Invest in the stock market, her business, & create financial independence
WONDERING IF IT'S FOR YOU?
This may not be the first time you've sat down to start your business (or re-strategize it) and that's okay. There's a lot of bite-size content out there that contradicts itself or only gives you a super small piece of the puzzle.
If you've been worried in the past you just can't figure this sh*t out, we want to put that to rest today. You can do this. You just need the right people to explain it to you. You just need the right strategy.
This isn't some bait and switch where we tell you the key is joining our pyramid scheme. This is one week of nitty gritty planning to take things to the next level.
Two workshops. Countless resources. What are you waiting for?
IS SHE TALKING TO ME?
currently running a side hustle
in it full-time but it's flopping
ready to start your business
needing to re-strategize
personal brand or influencer
Still not sure if it's a fit for you? DM us.
Feeling like this is exactly what you need but not something you can afford at this time?
You can click here to apply for one of our limited scholarship slots. Scholarship winners will be contacted directly prior to April 20th.
TRYING TO FIGURE IT OUT ON YOUR OWN?
Business is better with friends!
Come learn with us and hang out with the Bootcamp crew that will be growing together. You may even walk away with an accountability buddy or a new business bestie (like Mal & Tori - did you know they've never met in person but are basically best friends?!)
“I took a ton of value away for this session. I’m in the process of being brave and launching my own coaching business. The workshop was awesome and so timely for me.”
- Past workshop attendee
WE'VE GOT ANSWERS
Will you offer this workshop again?
We're not sure! If you can't make the workshop live this time around, we still suggest grabbing a slot (you'll get a free playback for both + all the extra goodies!) and being part of the first cohort — because it's the lowest price it will ever be.
Is this relevant for folks outside of U.S./Canada?
Definitely, this is guidance that is useful to anyone!
Is this just for people who already have a business?
Nope! If you have a budding idea for a business, this can get you rolling.
Are there scholarships slots available?
YES! We have slots available through our scholarship program. Please click here to fill out the form! Winners are chosen at random. Application closes April 18th and selected scholarship slots will be contacted directly.
Is it okay if I sitll have a 9-5?
Yup! You don't have to be working on your business full time for this to apply. In fact, it's okay if your business is still just in the idea phase.
What if I can't attend live? Or can only make one class live?
Trust us when we say, it's still worth the investment. We would love love love to have you live, but if you're toying with the idea because of scheduling, grab it for the replays.
Do you have a payment plan?
Visit our checkout page for full payment details, but you can choose to pay in full at $297 or split it into two payments: one now at $155, and one two weeks from that first payment at $155 as well for a total of $310.
What is the refund policy?
We are not issuing any refunds or money-back guarantees for this event.
Is this live or pre-recorded?
The main workshops themselves are live!