IS YOUR SOCIAL MEDIA STRATEGY STRESSING YOU OUT?
Does Instagram feel like that thing that gets you SO excited to brainstorm but when you sit down to actually tackle it you kind of want to hurl?
You're not alone, my friend.
Social media can be such an intimidating process. It feels like EVERY LITTLE THING we say can have such a huge impact on our success, and that feeling often leads to a total paralysis.
I'm talking "oh sh*t, how has it been another 6 days since I posted?! I swear I'll do it tomorrow, I just don't know what to say right now" kind of cycles.
Guilty? That's okay, boo. We're in a safe space here.
THERE'S NO WAY PEOPLE ARE SERIOUSLY GETTING THEIR CLIENTS FROM INSTAGRAM.
How many times have you found yourself feeling super frustrated watching others "win" on social media? Somehow they're just so damn good at showing their personality, but every time you try to record a single story, you turn into a nervous wreck stumbling over your words.
Have you ever...
Got so overwhelmed by the idea of showing up online that you just stopped posting altogether?
Thought about just deleting Instagram and calling it a lost cause?
Felt like you're creating valuable content but no one seems to notice?
Wondered what it feels like to wake up to dream clients landing in your DMs or signing up to work with you without a second thought?
Told yourself you might not be able to do this at all?
Sounding a little painfully on point?
STOP NODDING BEFORE YOUR HEAD FALLS OFF.
I SEE YOU
...BECAUSE I WAS YOU.
We're all a Baby Bambi when we make that first post on Instagram.
What separates the stagnant from the viral sensations is a willingness to try, to fail, to have a post fall flat.
We won't hear what our audience wants unless we speak to them and give them an opportunity to engage with us.
When I was 22, I made the scary decision to launch an apparel brand with my new boyfriend (still together six years later, hi babe!).
No money, no borrowing money from a rich uncle.
I'm talking total student budget, running our business out of a bachelor apartment.
But we did it. We built a globally-recognized, multi-six figure business by leveraging a totally free platform: Instagram.
LET'S FACE IT: YOU CAN.
This probably isn't the first time you've tried. If you've failed to follow through on a clear social media strategy, it's not your fault. There's a lot of information out there, and a lot of it isn't really specific to you. The information overload keeps you from finding actionable steps, and that's okay.
If you've been worried in the past you just can't figure this sh*t out, I want to put that to rest today. You can do this. You just need the right person to explain it to you. You just need the right information for YOUR business.
If you've ever felt a free webinar or download left you more confused than where you started, you're right. They want you to feel like you need them in order to make this happen, like you need to pay them the big bucks to get the answers.
OOPS, I DID IT AGAIN.
I BROUGHT IN $120,000 IN THE FIRST 8 MONTHS OF MY NEXT BUSINESS.
After running our business successfully for 4 years, I had experienced a major burnout and realized my business no longer aligned with what I wanted from life.
I got out of the apparel industry and focused on helping other entrepreneurs leverage social media to scale their businesses.
My first launch I made $12,000 overnight.
My second I made $24,500 over two weeks.
Then this past April I launched a workshop series (with sliding scale pricing) in the middle of a global pandemic and still brought in $16,000 in revenue from it.
Let me teach you exactly how I built a personal brand that made it all possible.
*This graph represents 1 of 2 payment processors for the April 2020 workshop
Never running out of content ideas that attract the RIGHT people
Getting clients reaching out directly to you saying "I NEED you!"
You could get all the clients you needed from showing up as yourself online.
I'm talking bringing in THOUSANDS OF DOLLARS
by being yourself on a free platform.
NO MORE STRESS OVER WHAT TO POST.
NO MORE BRAND IDENTITY CRISIS.
NO MORE CHASING FOLLOWER COUNTS.
"I don't know what kind of magic you taught me, but now I have people requesting my services in the DMs and comments directly! People are blowing up my DMs?! Bless your program, girl!"
- Eleonora P, cosmetic tattooist
PERMANENT MAKEUP ARTIST, CANADA
Went from 4 monthly clients to 10-20/month during a global pandemic
Has her DREAM clients finding her & reaching out to get booked in asap
Took on extra admin help & creating a waitlist
"I *NEVER* thought I'd say this, but now I am even trying to slow down my bookings a bit because there's only so many people I can fit in a day!"
SELL ON SOCIAL
HOW TO LAND PAYING CLIENTS FROM INSTAGRAM WITHOUT BEING A TOTAL SELL OUT
Your complete guide on how to leverage social media to connect with the clients you LOVE working with and scale your business without getting totally overwhelmed
Together, we're going to...
Create a bulletproof brand that actually feels like you (and sells!)
Walk through the entire content process from ideation to closing sales
Learn the SHIT Caption Framework that makes strong caption writing easy
Get to know the method I use to actually connect with my audience and not make them want to vomit when I talk about my offer
Start selling on Instagram with my Anti-Dick Pic approach to sales that will give you the confidence to show people what you can do for them and WON'T make you feel like a slimy used car salesman
And literally so much more.
Dude, I am not messing around here. I'm teaching you EVERYTHING I've used to generate more than $120,000 in less than 8 months.
DON'T TAKE MY WORD FOR IT
"Prior to Mal's course, I felt like I knew what I was doing, but her course dug deeper and helped outline an actual strategy for myself. The course supplied me with a ton of actionable items and real structure to move forward, while also taking a step back to set some foundational pieces of my brand that had been missing. I feel like it's so much easier to write copy, schedule social media posts, and overall, just be more authentically me in a way that still ties to my career."
- Mariah H, real estate agent
IS SHE TALKING TO ME?
At this point, you're probably thinking:
Okay, I believe you. It sounds great.
But is it for ME?
The best way I can put is this course is for anyone who is in a career or business where their personality can help them sell! If you're ready to show the world how fun it is to work with you, then it's go time baby!
This course is for the professional that run service-based businesses or personal brand businesses where you are ready to be the face of your business and proud of it; businesses where customers need to connect with you at your core.
This course is NOT teaching you how to become an influencer.
It WILL you how to leverage your personality to close sales through social media.
personal brand-driven businesses
responsible for personal sales
yoga teachers, personal trainers
mortgage brokers, lawyers
real estate agents
product-based business with no intention of adding a 'face' to it
no clear business idea
not ready to implement changes
POSITIVE PSYCHOLOGY LIFE COACH, OMAN
Launched a new offer on Instagram WITHOUT a sales page
Sold 10 out of 8 spots (yup!) in 7 days with a 16-person waitlist
Closed 6 private clients with my DM script
"I've made more this month than ever before in my business!"
"I was expecting to learn 3-5 genuine learnings, but I got much more value for it than I thought I would. It was so cool to hear all of your insights and tidbits and the HOW which aren't taught elsewhere."
- Parween M, millennial money coach
YOU DON'T NEED 10K FOLLOWERS TO MAKE $10K ON INSTAGRAM
Let's just settle this right now.
If you're feeling like you don't have the capacity to put in the work to grow from your 500 followers to 50,000...You don't need to.
By showing up as yourself and using specific (& efficient!) strategies, you can convert your existing audience into customers and start attracting new faces that LOVE what you offer.
I'll say it again for the people in the back:
You don't need 10K followers to make $10K on Instagram.
What if you could grow your brand, connect with customers, and actually convert sales without spending a dime?
LET ME STOP YOU RIGHT THERE
There's no reason this can't be your time to level up.
As much as it feels like life is throwing on a wild bull ride right now, trust me when I say you need this. I get it though, it's intimidating.
You work hard for your money and we don't want you slapping that credit card down at every opportunity. So let's talk about some of your hesitations.
"I don't have time to commit to this course right now. I'll fall behind."
Once you have access, you never lose it! The sooner you join, the more group calls you get to sit in on though!
"I can't justify the cost right now, but I really want to do it otherwise."
How many clients would you need to cover the cost of this course? Dude, you will get double that in no time.
"I'm worried it's another bullsh*t, fluffy course not worth the price tag."
LOL, I'm literally you. Trust I would never waste my own energy on that but hey, there's a 100% money-back guarantee if you're feeling extra skeptical. No excuses, boo!
"I don't know if this will work for me."
That's the beauty of a 100% money-back guarantee. Sign up and decide it's not your style? Just shoot me an email.
"I just started module 1 and I'm laughing at myself for ever hesitating. I've already learned so much, I can't wait to put it into action."
- Kristine A, registered massage therapist
SO WHAT'S INSIDE?
CREATING CONTENT THAT CONVERTS
GETTING DOWN IN
STORIES THAT SELL WITHOUT SELLING
PULLING IT ALL TOGETHER
HOW TO BUILD A STRONG BASELINE
MODULE #1: BRAND FUNDAMENTALS
Learn exactly what a strong personal brand can do for your life long-term
Develop a customer profile that will help you land ideal clients every time
Take on the PBP Method and watch your social media stress melt away
Upgrade your Instagram bio so the perfect clients hit that 'Follow'
Get insanely clear on your offer and end the 'Where's Waldo' shenanigans
Walk away feeling crystal clear on who you serve, how you show up, and what you offer.
SETTING THE MOOD & READING THE ROOM
MODULE #2: SELLING ON SOCIAL 101
Get clear on the social media goals you should have & how to get there
Learn my secret sauce when it comes to getting professionally personal
Find out why you're striking out with the 4 major sales mistakes I see
Deep dive the core sales personalities you're forgetting to speak to
Walk away with a fresh perspective on social media and ready to speak up strategically.
YOUR START-TO-END GUIDE TO STRESS-FREE CONTENT CREATION
MODULE #3: CREATING CONTENT THAT CONVERTS
Adopt the Content ESCAPE Model to never run out of content ideas again
Learn how to come up with captions, structure them, and get leads reaching out
Create your visuals with ease from planning & DIY shooting to editing like a pro
Learn the final touches that take you from cute content to paying clients
Walk away with at least 3 weeks of ready-to-go content that fills your client pipeline.
HOW TO PROMOTE YOUR OFFER WITHOUT VOMITING EVERYWHERE
MODULE #4: STORIES THAT SELL
Blow your mind & shift how you see the purpose of Instagram stories
Dig into my story strategy that makes content flow easily and authentic to me
Learn the foolproof SOS System that will get you qualified leads every time
Get a total tech walkthrough from Instagram story hacks to my fave tips & tricks
Walk away with the confidence to show up and a story system that can't break.
CLOSING DEALS WITHOUT BEING A TOTAL D*CK
MODULE #5: GETTING DOWN IN THE DMS
Deep dive the biggest sales mistakes that make you scared to sell
Breakdown how to reply to cold messages and audience engagement
Reposition your approach to sales conversations and start closing clients
Learn the F-F-Follow Up Formula that works every time without cringe
Walk away with the ability to close $10,000 deals in the DMs.
A STRATEGY THAT WORKS, A SYSTEM YOU CAN'T BREAK
MODULE #6: PULLING IT ALL TOGETHER
Prepare yourself to step into this next chapter of your online presence
Learn which analytics to pay attention to and which ones to ignore
Understand a new method to gauge your social media success
Figure out exactly what your actionable, next steps will be
Walk away knowing you have what it takes to sell on social.
MONTHLY GROUP COACHING CALLS
Ask your specific questions to my real-life face and get answers that will actually help you break past obstacles
Vote on monthly theme topics, sit back and learn new tips ON TOP OF all the amazing content in the course
Bond with a community of others going through the same ups and downs as you & your hard-working booty
This is the ONLY space I'm offering this to ANYONE.
PEER COMMUNITY ON FACEBOOK
Get clarifications on course content, ask for tech recommendations, & get peer-to-peer feedback on content
Keep yourself accountable, share your wins, and connect with others who have taken the course too
Find collaboration opportunities & partnerships with like-minded badasses
This is literally a group of my favourite type of people.